The Tipping Point Download

ISBN: 0316346624
Title: The Tipping Point Pdf How Little Things Can Make a Big Difference

Malcolm Gladwell is also the author of the #1 bestselling Blink: The Power of Thinking Without Thinking. He was a reporter for the Washington Post from 1987 to 1996, working first as a science writer and then as New York City bureau chief. Since 1996, he has been a staff writer for The New Yorker.

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

Pop Science and Psychology Gone Awry I read "blink" and "The Tipping Point" together over the span of a week. Both books were very interesting and touched on similar insights into human behavior and psychology. "The Tipping Point" was similar in style to "blink" in that it presented a small handful of themes over and over to prove the premise the author initially laid out at the beginning of the book. Which is, of course, very convenient for the author. Gladwell essentially has a theory for why cool fads and trends catch on, and in writing this book he appears to have scoured a mixed bag of scientific and non-scientific psychological studies and historical observations to support his theory. The problem with this method is that its not the best way to prove the validity of a theory.One of the most excruciating passages in the book is when Gladwell tries to argue that former ABC news anchor Peter Jennings successfully swayed voters with his facial expressions in the early 1980's. A study apparently suggested that Jennings made favorable facial expressions while introducing stories about Regan but had a neutral face when introducing stories about Walter Mondale, and this caused viewers to change their voting habits. The author seriously tries to make his case solely on the fact that post-election ABC viewers were more likely to say that they voted for Regan than Mondale. It never even occurs to the author (even for a fleeting moment) that maybe ABC news viewers were/are more conservative as a group and thus predisposed to vote for a conservative candidate anyway. The sentence "Because serial killers drink milk, milk drinking must cause people to become serial killers" is a classic example of a Gladwell "proof."Taken as a whole, this book is a bit scary because its a likable best seller, but its unfortunately a sort of misguided Fox News or USA Today version of what could be a very interesting discussion. I hope more books will be written in this area, because it truly is a realm that needs more analysis.How things were before the Internet became the major factor As Usual, Malcolm Gladwell is a great story teller. The book is about the small things that can make huge changes. The book is interesting and fun to read, but there are two big problems:a) Malcolm Gladwell is not a scientist, and he lacks the skepticism which is so mauch an important part of science. He starts with the story of the crime fall in NY that came shortly after the start of the "broken windows" policy. The "fact" that the "broken windows"policy made such a huge change serves him well for his arguments, but there is a problem here. the claim that the "broken windows" policy was the main factor in reducing the crime at that time in NY, is an assumption, and by now we have strong reasons to believe that it played only a mior role in the crime reduction. Other factors such as reduction of lead in fuel have much stronger correlation with the crime reduction, and in many other places, as well, while efforts to replicate the "broken windows" policy elsewhere did not produce the same results. So his first chapter is about a nice but false story that if it was true, was showing an interesting nature of how vast changes in behavior happen.The second problem, is that the book was written before that Internet became a major player in the field. By now it is problably the most major player, but the book describes how things were before the Internet became a major player. In this sense, the book describes how things were in another era. Things have completely changed since then.

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